Former Rapid7 executive hired to amplify brand and business development efforts for global payments company.
Flywire, a company that solves complex payment problems for leading businesses and institutions, today announced the appointment of Allison MacLeod as executive vice president of global marketing. MacLeod comes to Flywire from Rapid7, a leading provider of security visibility, analytics, and automation software solutions, where she helped build a world-class business development and demand generation engine that helped fuel the company’s strong growth.
In her new role, MacLeod will lead Flywire’s global marketing strategy with a focus on amplifying the company’s brand, and scaling its performance marketing, demand generation and sales enablement efforts.
“Our search focused on finding a marketing leader with strong analytical experience that has helped scale a successful marketing function,” said Mike Massaro, CEO at Flywire. “We also needed someone that is passionate about building and developing cohesive teams. Allison is all of that and more. She is a great fit culturally and has the right combination of skills to help take the company to the next level.”
MacLeod spent seven years at Rapid7 focused on optimizing the company’s growth by scaling technology, leveraging analytics, and building strong teams. Previously she worked at Forrester in several digital and field-based roles that included establishing the research firm’s international corporate marketing function in Europe and driving its online localization strategy.
“Flywire presents a really exciting marketing opportunity at this stage in its growth,” said MacLeod. “Mike and his team have built a great foundation and the company is very well positioned and respected in the industry. I have an opportunity to build on that by putting the right processes, tools and technologies in place to accelerate our go-to-market efforts and establish Flywire as the market standard for complex cross-border and domestic payments.”
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