MITX Announces Innovation Award winners

peerTransfer is named a double winner in the MITX Innovation Awards

Cambridge’s Performable and PeerTransfer were double winners last night as the Massachusetts Innovation & Technology Exchange announced its first annual Innovation Awards.

Performable, which offers a Web-based marketing analytics platform, received the Most Insightful: Analytics and Business Intelligence and the Innovative Go-To-Market Strategy awards. The company was acquired yesterday by Cambridge-based HubSpot for an undisclosed sum.

“Performable is a really amazing company because it’s just so elegant in its simplicity,” MITX president Debi Kleiman said. “It’s taking a category like analytics, which can be really complex and requires an enormous amount of effort to implement, and making an easy-to-implement, simple-to-use product.”

More than 400 people from the technology, digital marketing, start-up and venture capital sectors attended MITX’s awards ceremony at the Westin Boston Waterfront in South Boston. The Internet business and marketing association — which represents digital marketing, media and Internet technology companies — revamped the annual contest that’s in its eighth year because it was rooted in old technology, according to Kleiman. It fielded more than 200 applications for the awards.

“It’s really indicative of what we see going on in the Boston innovation community,” Kleiman said. “Things are heating up in this region.”

PeerTransfer, founded to address the money transfer needs of the growing number of international students in the United States, earned the Best Consumer Tech That Makes Life Easier and the Innovative Business Model awards.

Gail Goodman, CEO of Waltham’s Constant Contact, was the MITX Innovation Hall of Fame honoree. Goodman’s leadership style, the way she funded Constant Contact and her approaches to product development and company culture are innovative, according to Kleiman.

“Constant Contact is such a wonderful Massachusetts success story,” she said. “They reached over a billion (dollars) in market cap … and have over 450,000 customers. They essentially created an entirely new category of marketing for small and medium-sized businesses.”

Other MITX award-winners were:

Best “Doing Good” Innovation: Gazelle

Best Commerce Game Changer: Modiv Media

Best Bootstrapped Start-Up: NetBlazr

Best Sector Impact: TurningArt

Best Business Operations Simplifier: Backupify

Best Ad Decision Making Tool: Click Fuel

Best Consumer Tech that Makes Life Easier: Punchbowl (with PeerTransfer)

Best Customer Engagement Driver: Cardstar

Best Use of Gamification: SCVNGR

Best User Experience: Modo Labs

PwC Promise Awards: AisleBuyer, Cardstar

VC of the Year: Dina Routhier, Massachusetts Technology Development Corp.

Angel Investor of the Year: Katie Rae, TechStars Boston

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