How to win over the luxury traveler in 2026

Flywire's annual Luxury Travel Report reveals what 500+ U.S. luxury travelers are prioritizing right now, from deeply personalized service to effortless payments.

Luxury has evolved. It’s no longer about simple extravagance—it’s about crafting a travel experience where your client is the protagonist. They are seeking inner peace, authentic discovery, and a seamless, secure journey from the moment they book.

Read the report for data-driven insights on:

  • Luxury travelers’ priorities and booking behaviors in 2026
  • The power of pre-pay discounts
  • The importance of payments in securing bookings and driving loyalty
  • And more…

2026 Luxury Travel FAQs

What are the top destinations for luxury travelers in 2026?

No one destination is a clear winner. Luxury travelers want to travel everywhere across the world, with a growing desire to visit Africa, South America and Eastern Europe.

How can businesses attract luxury travelers this year?

By appealing to travelers’ desire to de-stress, providing personalized service, and offering secure, flexible payment methods, businesses can put themselves in strong position in 2026.

Are travel agents and advisors still relevant in 2026?

Absolutely. 97% of luxury travelers surveyed say travel agents and advisors are the best way to create personalized travel experiences, and 92% say working with travel experts is the only way to have a truly luxury travel experience.

How do luxury travelers prefer to pay for accommodations?

Luxury travelers prefer to pre-pay for accommodations - and are even more willing to commit if offered discounts. Payment security and flexibility are paramount, with travelers prioritizing businesses that accept their preferred credit card or digital wallet.

What do luxury travelers prioritize when choosing accommodations?

Ample private space, personalized service, and high-end dining are among the factors that luxury travelers prioritize when selecting where they stay.

Access the report

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