9 buzzwords to remember from 2024

Like every year, 2024 introduced a whole lot of new words into our vocabulary. Here are some of the buzziest terms that may pop up in business conversation in the months to come.

Coolcation

According to Conde Nast, coolcationing is one of the biggest travel trends as heat waves make summer vacations in places like the Arctic seem more appealing than one in Sicily or southern France (to some).

Fractional Work

Related to part-time and gig work, “fractional” work is a relatively new work arrangement in which mid- or senior-level executives (typically) provide specialized skills or management services to multiple organizations on a part-time or project basis.

Agglomeration

Workers and the companies that employ them tend to cluster in the same cities. Economists call it agglomeration. That's how cities become hubs for particular industries, like tech in San Francisco/Silicon Valley, finance in New York and fashion in Paris.

Vibecession

A doomsday perception of the economy; when consumer sentiment gives the vibes of a recession, but it isn’t the economic reality (yet).

Bleisure travel

A portmanteau of “business” and “leisure”―similar to the kosher, work-approved version of “hush trips,” another work-from-home-inspired trend in which employees work remotely from a trip location without notifying their employer. In the UK, this may be referred to as a Woliday.

Bleisure Travel and Wolidays, where employees work remotely from a trip location

Shock absorbers

How can organizations protect themselves from external shocks that nobody can predict? There is no perfect solution, but there are steps we can take to soften the impact.

Loud budgeting

Making a public declaration to rein in spending helps tighter budgets stick, according to this Wall Street Journal article from earlier this year. In this case, the article is referring to personal spending, but it might apply professionally as well.

The Decoupled Era

A doomsday perception of the economy; when consumer sentiment gives the vibes of a recession, but it isn’t the economic reality (yet).

Stackable credentials

Unlike traditional degrees, stackable credentials allow learners to accumulate smaller certifications that build toward a broader qualification. These flexible, modular achievements have transformed professional education and are becoming increasingly adopted by fintech platforms looking to offer payment solutions for smaller, micro-credentialing programs.