Findings from the ICEF Agent Voice Survey 2025

As part of its annual Agent Voice Survey, ICEF surveyed more than 1,200 education agents across 113 countries, covering language schools, K-12 and higher education. One key finding is that agents are placing students in new countries, with affordability and employment prospects increasingly important factors in where international students want to attend school. 

In Flywire's recent collaborative webinar with ICEF, industry leaders joined together to discuss: 

• The rise of alternative destinations
• The evolution of student ROI
• How technology is solving new regional requirements
• What agents and institutions need to know to increase international student recruitment

Speakers

• Ian Cann - CRO, ICEF
• Tom Wilmot - Director of Global Expansion, Flywire
• Ian Little - Vice President, Strategic Partnerships, Western Atlantic University School of Medicine
• Victor Hugo Baseggio - Co-CEO, CI Intercambio (Brazil)