Forward-thinking universities are changing how they collect past-due tuition payments – a shift in process and mindset that puts them ahead as options for collecting debt narrow.
Legislative and regulatory actions will likely further restrict the tools universities rely on to collect on unpaid tuition bills. There are many factors at play, but one to watch that could have widespread effects is a California bill that would prohibit institutions from referring debt to a collection agency, or even putting a hold on a student’s account to register for class.
What can institutions do now to prepare for the unknown? Start putting options in place to help drive down the number of past-due accounts, and keep students enrolled at a time when retention is crucial.
“We can concentrate more on working with students, sending them to a payment plan and keeping them out of collections,” said Geri Landwehr, who is the Bursar at the University of Northern Colorado.
Landwehr spoke on a recent Flywire webinar, “Embracing Change: Ways to Navigate Legislative Impact on Collections,” where education experts and finance leaders shared their advice on how they’re future-proofing against a legislative and regulatory environment in flux.
Colorado is one of nine states that already puts restrictions on using a transcript hold if a student hasn’t paid their tuition bill. At the University of Northern Colorado, Landwehr and her team have reduced the number of student accounts being referred to collection agencies by half, using a combination of strategies her counterparts at Texas A&M and the University of Pittsburgh echoed on the Flywire webinar that attracted hundreds of attendees. This includes:
- Sharing data to encourage cross-departmental collaboration and action
- Moving outreach about past-due bills up earlier and automating communication
- Offering up targeted interest-free plans that are easy to sign up for, manage and ultimately pay
This all leaves more time for finance to dig into the issues behind late payments, and marshal stakeholders and solutions to keep students enrolled.
“A hold is not a punishment. It’s an opportunity to work together before enrollment begins for the next term,” said Carolyn Kaikaka, who is Associate Vice Chancellor, Student Financial Services at the University of Pittsburgh. “Collections is always viewed as the inflexible people, but we are really here trying to help students and it’s more of a team effort. Information sharing has spurred more collaboration.”
Landwehr and Kaikaka were joined by Bryan Dickson, Director, Student Financial Services & Education Programs at The National Association of College and University Business Officers (NACUBO) and Jennifer Lightfoot, executive director for Student Business Services at Texas A&M. They shared the following strategies for improving collections – which ultimately improve student retention:
Surface data, make it consumable and share it. At the University of Pittsburgh, using technologies like Tableau is helping paint a fuller picture of a student’s financial need by making data accessible to multiple stakeholders, even department administrators. It’s easy to filter by different statuses to find, for instance, students who are doing very well academically but have fallen behind on payments and pull together the right strategies to help them.
Marshal ways to get students over the finish line. In a similar vein, Lightfoot and her team at Texas A&M identify students with unpaid balances who are close to graduation, and work across multiple departments to solve their financial needs and help them pull through to commencement. This could be a combination of untapped financial aid resources, outright grants or payment plans. From disaster relief scholarships for students who have experienced an unanticipated hardship from, for instance, a natural disaster or illness, to emergency tuition and fee loans, Texas A&M prioritizes giving students flexibility, and is constantly seeking ways it can expand options to cover financial hardships.
Move up the collections timeline. The University of Pittsburgh switched a few years back from static, monthly bills with rolling due dates, to a dynamic account balance with a single due date. Pitt uses Flywire to send balance due notifications 7 weeks before the due date to give families time to plan, resolve aid issues, and ask questions. It begins the collections process the day after the due date, so the university can identify and help students facing challenges well before the term ends.
Use technology to automate processes, optimize staff. Because Flywire automates much of the collection process for the University of Northern Colorado, it didn’t need to replace two jobs of people who retired. Success with that project bred enthusiasm and support for additional automation projects that take away not-so-engaging work, such as handing out checks.
“The people in our office were happier because we were able to make their work-life more varied. Instead of having one person who reconciles all of the collection agencies, we were able to divvy those out,” Landwehr said, adding that it comes with the added benefit of having cross-training built in.
Be flexible. Change is always a good opportunity to re-examine processes, Dickson reminded the attendees.
“How effective are your processes?,” he said. “Is a transcript hold the best tool in your toolkit? Look at your data. Maybe there’s payment plans that can be involved here.”
We’re one of the states that can't hold transcripts or diplomas. We counsel students on debt collection and then encourage them to sign up for a payment plan through Flywire. Since we’ve started using Flywire, we’ve seen a 47% decrease in collections sent to outside agencies.
State houses like to look to each other for ideas and examples, and what bubbles up in one state may in another. It’s worth keeping an eye out on that landscape.
For more on Flywire’s Student Financial Software:
- Listen to the full webinar on “Embracing Change: Ways to Navigate Legislative Impact on Collections”
- Learn how Wayne State University improved its past-due collection rate above 55% with Flywire
- Find out how to best support student payment needs with staffing shortfalls
- Discover how to unify your student financial experience with Flywire
- Register for Flywire’s next webinar in the “Embracing Change” series: “Tips and tools for enhancing IT & finance collaboration”